Five practices,
one person behind them.

AIDevelopment

I help product teams put real LLM features into production, not demos that work on Twitter and break in front of users. That means careful prompt engineering, retrieval that actually retrieves, evals that catch regressions, and a UI that fails gracefully.

WebDevelopment

Fast, accessible, type-safe. I build websites and web apps that load in under a second on an old phone, and that your team can keep editing without me. Boring stack on purpose. Most projects pick up speed by removing complexity, not adding it.

SoftwareSolutions

The unsexy work that actually moves a business, internal tools, integrations, custom backends, scripts that retire someone’s spreadsheet. I scope tightly, ship in slices, and write enough tests to sleep at night.

AppDevelopment

Cross-platform apps that don’t feel cross-platform. Native where it matters, gestures, animations, system integrations, and shared logic where it doesn’t. I usually pair this with a small web admin so non-technical teammates can run the back office.

Marketing, SEO & SEA

Performance marketing that pays for itself: technical SEO, paid acquisition on Google and Meta (SEA), automated funnels, and integrations that keep organic rankings, ad spend, leads, and CRM in sync. I treat marketing the same way I treat code, measured, tested, and wired into the rest of your stack.